MEC BLOG
Elite Brokerage Blueprint
We have been fortunate.
As brokerage leaders, we have built successful brokerage firms and recruited over 1,000 salespeople.
Our expert coaching and training frameworks have enabled us to identify The 4 Key Components of Building Elite Brokerage Firms. We emphasize these components to ensure success:
Productivity
Profitability
Growth
Environment
We work with new brokerages with growth goals, established brokerages improving in the 4 Key Components of an Elite Brokerage, and brokerage firm owners working toward exit and succession.
We used The 4 Key Components to develop our Elite Brokerage Blueprint. This plan was designed to confidently guide new and existing brokerage firms to higher levels.
32 Middleton Elite Coaching Clients named to 2023’s RealTrends Rankings reports!
We proudly recognize and congratulate the 32 Middleton Elite Coaching Clients named to 2023’s RealTrends Ranking Reports! This is an incredible achievement.
Those ranked to RealTrends reports represent the nation’s Top 1.5% of real estate professionals. Agents and teams are ranked individually and by team size based on
production, and brokerages are ranked based on production. More than 90 MEC clients have ranked in RealTrends reports since 2019!
Thank you for allowing Middleton Elite Coaching to be a part of your personal and professional growth and advancement!
The First 12 Months: Proven Outcomes For The MEC Coaching Experience
The proven outcomes of working with Middleton Elite Coaching for 12 months
Even the greatest athletes and entrepreneurs have coaches. The coach-client relationship is the foundation for successful goal setting. It allows us to increase our expectations and stay motivated. However, before you can gain momentum, success, and greatness, you must first take action.
What can you expect during the first 12 months of building a solid foundation for a longer-term business coaching relationship with Middleton Elite Coaching?
7 Books Leaders Should Read Next – Sheena Saydam for Middleton Elite Coaching
DC Metro area real estate team leader and philanthropist Sheena Saydam of Saydam Properties Group is an avid reader and all-around incredible human. She is a mom of three, a wife, the managing partner of DC’s #1 top-producing KW team (2022), and a prominent community activist. Her charitable efforts in her community and beyond have positioned Sheena as a respected leader and businesswoman.
When asked how she can be productive and read a book weekly, Sheena credited always having a physical book near her as one way she has prioritized reading. She says she will often take books with her on a car ride (passenger, of course), on flights, and during travel. Sheena says that besides reading while cooking (a talent in its own right), she reads 50 pages or more each night after her kids are asleep.
We are enjoying the list of 7 books Sheena recommends all productive, growth-minded leaders should read next. You can watch this video of Sheena commenting on why each of these books is among her favorites.
The Value of Home Valuation Tools: New and Advanced Features of Homebot
Debbie Lariviere and Lisa Quin, two of Middleton Elite Coaching’s real estate and business coaches, recently discussed the value of using home valuation tools, such as the favored tool Homebot; and how to maximize using it to increase engagement, generate more business, and connect with clients meaningfully. Lisa and Debbie demonstrate the value of these features in this video. We also highlight it all in this article.
Takeaways from PMMCON 2023 – A Conference By Property Managers For Property Managers
PMMCON 2023 was nothing short of thought-provoking and incredible! The interactions with the vendors, the breakouts, and the closing ceremony are tailor-made to foster the best conference environment possible. We recommend putting this in your schedule to attend every year! And, 2023’s event was held in the fabulous Nashville, TN, so Debbie just HAD to have a little fun in Music City!!
Middleton Elite Coaching’s Top Takeaways from REBar Camp RDU 2023
The format of REBarCamp is a one-day event led by participants, who share best practices, learn about innovative tools, and network! We thoroughly enjoyed the connections made, the ideas cultivated, the inspiration gained, and the insight we took away. It’s collaborative and it’s fun! We encourage you to find a REBarCamp near you!
The Books That Shaped Our Real Estate Coaching Business
We’ve built a business we’re proud of. Did we build it overnight? No. We’re continually learning, growing, and building our castle of possibilities. We seek the guidance of knowledgeable people, coaches, mentors, speakers, educators, and authors to shape and mold our systems and processes. We use their expertise to challenge our thinking and refine various business elements.
We’re also big fans of books, both paper and audio types. We plan to do some reading over our upcoming spring break and hope you’ll find our recommended reading list timely, too.
This list of books exemplifies the principles we believe top agents and team leaders should consider building their businesses around.
Building, Leading and Retaining an Elite Real Estate Sales Team
The primary reasons for building a business are that you’d like to have more time, more money, or both.
Middleton Elite Coaching works with top-producing real estate agents, teams, and brokerage firms at different stages of building their businesses.
“Wow, I’m starting to build something”
“Wow, I’ve really built something and need leverage to build more!”
“Wow, I’m selling a lot of houses, I’m really tired, and I need to recruit more people. What should I do?”
Whether you are an agent looking to build a team or a team leader looking to grow your team, we can guide you through it.
How To Recruit Your Ideal Real Estate Agent
Great companies attract great people. To recruit your ideal agent, you must first be their ideal team or brokerage. You can do so through an effective recruiting model, a strong value proposition, recruiting the right levels of talent, and with the systems and added tools to help them reach their desired levels of success with your company.
The foundation of recruiting begins with establishing rapport and lowering the candidate’s guard about “being recruited.” Your success depends on the candidate:
1. Liking you
2. Trusting you
3. Believing you can help them get to the next level in their business
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