A unique opportunity to experience a live, dynamic group coaching program.
Elevate your real estate business with Middleton Elite Coaching’s exclusive group coaching program, ’12 Contracts in 12 Weeks.’ Led by our founder and head coach, Bill Middleton, this live, 12-week program is tailored for a select group of individuals, with enrollment capped at 25 participants. Each power-packed session is designed to provide individual and team agents with the tools, insights, and strategies needed to thrive in today’s competitive real estate market.
12 weeks, 12 sessions
90-minute weekly sessions every Thursday from 1-2:30 PM ET.
Q1 Cohort begins on March 21st, 2024!
Registration is limited. Secure your spot in this group today!
Pre-Paid Plans
INDIVIDUAL PRICING:
MEC Clients: $1,000 (per person)
Past Clients + Non-Clients: $1,100 (per person)
PREPAID GROUP PRICING:
2 Members from the same team: $1,600 (total)
4 Members from the same team: $2,500 (total)
6 Members from the same team: $3,500 (total)
Monthly Plans
INDIVIDUAL PRICING:
MEC Clients: $365 per month (per person)
Past Clients + Non-Clients: $400 per month (per person)
MONTHLY GROUP PRICING:
2 spots: $600 per month for 3 months
4 spots: $900 per month for 3 months
6 spots: $1200 per month for 3 months
LIMITED TO THE FIRST 25 PARTICIPANTS
Need more info before signing up?
12 Contacts in 12 Weeks is a small group training, coaching, and accountability program created and led by Bill Middleton. Over the past 15 years, Bill has trained and coached tens of thousands of real estate agents. This program is an accumulation of that experience with a specific focus on:
- Building and maintaining a high-performance mindset
- Understanding markets and what drives them
- Establishing the solid foundation that every business needs
- Focusing on all of the fundamentals of a real estate salesperson
- Detailed training on lead generation, lead follow-up, scripts and objection handling
PROGRAM OUTLINE:
Weekly interactive sessions- 60-90 minutes via Zoom with Bill
Each participant gets a 1-on-1 call with Bill during the program
Participants placed into small groups for peer-to-peer accountability
Homework + progress will be tracked and reported on weekly
PROGRAM EXTRAS:
THE ELITE GUIDE TO BUSINESS PLANNING
ACCESS TO SESSION RECORDINGS
RESOURCES + DOWNLOADABLES
1-ON-1 CALL WITH BILL DURING PROGRAM
SESSIONS + SCHEDULE:
SESSION 1: THE FOUNDATION
- How to properly set goals based on internal motivators
- Determining the 5 Key Numbers of your business
- Ideal schedule and time-blocking
- Understanding today’s market and what drives it
- Generating referrals from your Top 25
SESSION 2: FINDING IMMEDIATE BUSINESS
- Winning the Week using leading indicators
- How to organize your pipeline of potential business
- Scripts to create urgency in buyers
- Finding the ‘must sell’ sellers
- Turning your past clients into investors
SESSION 3: LEAD GENERATION - DATABASE
- Organizing your database as a system
- Proper segmentation, tagging, and why it matters
- Creating and executing events to maximize referrals
- Examples of high-value communication throughout the year
- How to achieve a 10:1 ratio of deals from your database
SESSION 4: LEAD GENERATION - TECHNOLOGY + SOCIAL MEDIA
- How to build the right tech stack for you
- Strategies for winning with your online presence
- Importance of reviews, recommendations, and how to increase them
- Best practices for Facebook, Instagram, and YouTube
- Why email isn’t dead – how to execute a great email newsletter
SESSION 5: LEAD GENERATION - WHAT'S WORKING IN THIS MARKET?
- Winning with Open Houses
- Strategies for Millennials and Baby Boomers
- Understanding Investors and investing models
- Purposefully raising your average sale price
- Building new lead generation levers for 3-5 years into the future
SESSION 6: LEAD FOLLOW UP
- Conversion scripts and language patterns
- The 10-day follow-up plan
- The 1-year follow-up system
- Getting responses with The 3 Types of Bait
- The 12 different ways to close
SESSION 7: BUYER CONSULTATION
- The importance of the Buyer Consultation
- Explaining the buyer’s market of the moment
- Understanding personality styles
- Articulating your value proposition
- Using the 5++ Method to create clarity and motivation
SESSION 8: SHOWING HOMES, MAKING OFFERS, AND FINDING OFF-MARKET OPPORTUNITIES
- Scripts to minimize overwhelm and gain clarity
- How to make showing homes an experience
- Overcoming the stall and creating urgency
- Winning in multiple offer situations
- Uncovering off-market opportunities from your sphere and circle prospecting
SESSION 9: LISTING CONSULTATION + MARKETING
- Pre-Listing preparation
- Explaining the listing market of the moment
- Listing Consultation framework and templates
- The 14 Step marketing plan
- Price adjustments and how to get them
SESSION 10: PRODUCTIVITY = PROFITABILITY
- Developing actionable plans from ideas to enhance business growth.
- Emphasizing long-term strategies for sustainable business success.
- Prioritizing tasks effectively using the Could Do → Should Do → Must Do Method to avoid distractions.
- Managing a financially healthy business and life.
SESSION 11: DIGITAL CONTENT YOU CAN CREATE (AND PROBABLY AREN'T) - Bill w/ Kaila Lindsey
- Personalized video tours to engage potential buyers.
- Target specific demographics on social media to maximize lead generation.
- Maintain a real estate vlog.
- Virtual staging and 3D tours to cater to remote prospects.
- Collaborate with local businesses to expand your network and attract clients.
SESSION 12: PUTTING IT ALL TOGETHER
- Planning for 5 years, 3 years, this year, and next quarter
- How to turn activities into habits
- Balancing work and life for sustainable growth
- Creating a Growth Plan for long-term success
- Next steps in coaching and accountability
Pre-Paid Plans
INDIVIDUAL PRICING:
MEC Clients: $1,000 (per person)
Past Clients + Non-Clients: $1,100 (per person)
PREPAID GROUP PRICING:
2 Members from the same team: $1,600 (total)
4 Members from the same team: $2,500 (total)
6 Members from the same team: $3,500 (total)
Monthly Plans
INDIVIDUAL PRICING:
MEC Clients: $365 per month (per person)
Past Clients + Non-Clients: $400 per month (per person)
MONTHLY GROUP PRICING:
2 spots: $600 per month for 3 months
4 spots: $900 per month for 3 months
6 spots: $1200 per month for 3 months
MEET YOUR COACH:
BILL MIDDLETON
Founder + Head Coach
12 Contracts In 12 Weeks is for you if you are:
- A Solo Agent seeking skills, personal development, and accountability in a group setting.
- A Buyer Agent looking to close appointments, write more agreements, and increase your business.
- A Listing Agent on a Team looking to generate more leads, manage your database effectively, and get more business.
- A Lead Agent on a Team looking to improve team performance and build on their leadership skills.
Group Pricing Available!
MEC Clients (per person) – $365/month or $1,000 paid in full.
Non-clients (per person)- $400/month or $1,100 paid in full.
CUSTOMIZED COACHING
VIRTUAL COURSES
LIVE STREAM EVENTS
KEYNOTE SPEAKING
What Agents Say About Working With Us
“Bill and the entire MEC team are fantastic. I have had the pleasure of working with one of their coaches, and it has absolutely boosted my business. I have no doubt that MEC will continue to be instrumental in my future real estate successes!“
“Because of everything we have learned from MEC, our sales have increased, and more importantly, our social media presence is reflecting new business from beyond our sphere. MEC’s mentoring and unbiased guidance are invaluable for helping us make decisions & find solutions.”
“Coaching with Bill and MEC has been a wonderful experience for the last three years. They helped me become a better leader, gain clarity on issues I faced, motivate myself, and fill in the gaps where I needed help. For someone who resisted coaching for years, this was one of the best decisions I made for myself and for my business.“
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